According to a consumer survey conducted in the Middle East in 2022, a fifth of the respondents in the United Arab Emirates (UAE) said that they were willing to pay a lot more for healthy products. In comparison, 47 percent of the surveyed consumers in the UAE indicated that they were willing to pay only a bit more for healthy products that year.
Share of consumers willing to pay more for healthy products in the United Arab Emirates in 2022, by value type
Characteristic
Share of consumers
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Willing to pay a bit more, indicates the willingness to pay an extra up to ten percent of the current price. Meanwhile, willing to pay a lot more, corresponds to consumers' willingness to pay a premium of more than ten percent.
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McKinsey & Company. (September 7, 2022). Share of consumers willing to pay more for healthy products in the United Arab Emirates in 2022, by value type [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1414778/uae-willingness-to-pay-more-for-healthy-products-by-value-type/
McKinsey & Company. "Share of consumers willing to pay more for healthy products in the United Arab Emirates in 2022, by value type." Chart. September 7, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1414778/uae-willingness-to-pay-more-for-healthy-products-by-value-type/
McKinsey & Company. (2022). Share of consumers willing to pay more for healthy products in the United Arab Emirates in 2022, by value type. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1414778/uae-willingness-to-pay-more-for-healthy-products-by-value-type/
McKinsey & Company. "Share of Consumers Willing to Pay More for Healthy Products in The United Arab Emirates in 2022, by Value Type." Statista, Statista Inc., 7 Sep 2022, https://www.statista.com/statistics/1414778/uae-willingness-to-pay-more-for-healthy-products-by-value-type/
McKinsey & Company, Share of consumers willing to pay more for healthy products in the United Arab Emirates in 2022, by value type Statista, https://www.statista.com/statistics/1414778/uae-willingness-to-pay-more-for-healthy-products-by-value-type/ (last visited July 23, 2024)
Share of consumers willing to pay more for healthy products in the United Arab Emirates in 2022, by value type [Graph], McKinsey & Company, September 7, 2022. [Online]. Available: https://www.statista.com/statistics/1414778/uae-willingness-to-pay-more-for-healthy-products-by-value-type/